Blog: Measuring sales

Practical playbooks, templates and checklists for sales teams in smaller companies. No hype, a measurable process.

Measuring sales

Weekly Sales Pipeline Review for a Small Team: A 30-Minute Agenda for Open Quotes and Enquiries

A weekly pipeline review doesn't need to be a long meeting. Here's a 30-minute agenda, the questions to ask and the rules for deciding whether to chase, change or close each open quote.

13 October 2026 · 7 min read
Measuring sales

Quote Conversion Rate: How to Calculate It Properly and What to Read from It

Quote conversion rate shows how many quotes you send end up as confirmed orders. Here is how to calculate it honestly, choose the period and segments, and avoid common misreadings.

10 October 2026 · 9 min read
Measuring sales

Enquiry response time: how to measure it and why to start there

Enquiry response time is the simplest sales number you can start measuring tomorrow. Here are the definition, the data sources, a weekly report template and a way to turn it into a target for a trial run.

6 October 2026 · 9 min read
Measuring sales

Measuring Sales: 6 KPIs a Small Business Needs to Track Every Week

Six clearly defined numbers that show a small business, every week, where enquiries and quotes get stuck. Includes a routine and a weekly report template.

3 October 2026 · 10 min read

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