Blog: Email templates
Practical playbooks, templates and checklists for sales teams in smaller companies. No hype, a measurable process.
How to Reply to a Cheaper Competitor Quote: 4 Email Templates That Keep the Conversation Going
When a client says they've found a cheaper offer, don't start with a discount. Compare scope, risk and service first, then offer a smaller scope or step away politely. Here are four templates you can copy.
13 October 2026 · 9 min read Email templates“Just Send Me Your Price”: Email Reply Templates for Price-Only Enquiries That Keep the Lead
When a customer asks for a price only, answer with a range and the assumptions behind it, then ask two qualifying questions. This article gives you four email templates to copy and a short checklist to run before you send any number.
13 October 2026 · 9 min read Email templatesHow to Reply When a Client Says Your Quote Is Too Expensive: 4 Email Templates
"Too expensive" can mean four things: no budget, a cheaper competitor, the wrong scope or a sceptical finance team. Here are four email templates, one for each, and a simple rule for when to hold your price.
13 October 2026 · 7 min read Email templatesRequest More Information Enquiry Email: 4 Templates That Get Answers Without Annoying the Buyer
Four email templates for enquiries you can't quote yet: a short numbered question list, a quote based on stated assumptions, a call offer and a gentle chaser. Also covers how many questions is too many.
12 October 2026 · 9 min read Email templatesHow to Write a Decline Sales Enquiry Email: 3 Templates for Wrong Fit, No Capacity and Low Budget
Three emails you can copy for turning down an enquiry: when it's the wrong fit, when you're fully booked and when the budget is too low. Each one keeps the door open and offers a referral.
12 October 2026 · 8 min read Email templatesEnquiry Acknowledgement Email Template: Auto-Replies That Don't Sound Like a Robot
A good enquiry acknowledgement email confirms receipt, says when and from whom the client will hear back, and asks for anything missing. Here are three templates to copy, wording for response times, and the point where a person should take over.
11 October 2026 · 7 min read Email templatesCover Email for a Quote: A Structure and Template That Leads to the Next Step
A cover email for a quote should summarise the essentials, tell the client what to do next and give a deadline. Here is a five-block structure, a ready-to-use template and a pre-send checklist.
11 October 2026 · 9 min read Email templatesFollow-up email after a quote: 3 templates for the first, second and final reminder
Three ready-to-use follow-up email templates for a quote you have sent: a short first reminder, a second one that adds value, and a final one that politely closes the case. Plus timing and a tone checklist.
7 October 2026 · 8 min read Email templatesHow to Reply to a Sales Enquiry by Email: 5 Templates for Situations You Face Every Week
Five email templates for the most common situations after an enquiry arrives: acknowledgement, follow-up questions, a provisional price, a polite decline and a handover. Plus a checklist of what every reply must include.
4 October 2026 · 9 min readTry BOTrento free for 14 days
Fill in a few details and your access arrives by email right away. We are happy to help you connect your mailbox.
14 days free, no card and no API key of your own. The trial starts only once your data is first loaded. Then from €79 per month excl. VAT, AI included.
Nothing is sent without your approval. You add a card at the end, only if you continue; without payment access is blocked until you pay, we keep your data for 30 days and the export stays available. Chief of Staff · See the process demo
Thank you, we have your sign-up.
We have sent a sign-in link and first steps to your email. If it does not arrive within a few minutes, please check your spam folder.