Blog: keep every sales enquiry moving
Practical playbooks, templates and checklists for sales teams in smaller companies. No hype, a measurable process.
Enquiry Intake Checklist: What to Capture From Every Request Before You Quote
Most quotes go wrong before they're written, because the request was missing something. Here's a checklist, split into phases, of what to capture from every enquiry, plus a short email for asking about whatever's missing.
12 October 2026 · 9 min read Enquiries and follow-upThe Cost of Unfollowed Quotes: How to Calculate Your Unchased Pipeline
A fill-in model for valuing quotes nobody chased: which numbers to collect, the formulas, a two-week chase test to find your own recovery rate and how to work out the break-even point.
12 October 2026 · 9 min read Email templatesRequest More Information Enquiry Email: 4 Templates That Get Answers Without Annoying the Buyer
Four email templates for enquiries you can't quote yet: a short numbered question list, a quote based on stated assumptions, a call offer and a gentle chaser. Also covers how many questions is too many.
12 October 2026 · 9 min read Industry playbooksB2B Services Enquiries: How to Turn Vague Requests into Signed Proposals
Most B2B services enquiries arrive vague. Here's how to qualify them, scope them in your first reply, write a proposal slow-deciding buyers can approve, and keep follow-up going until you get a decision.
12 October 2026 · 9 min read CRM and emailHow to Manage Sales Enquiries: Spreadsheet vs CRM vs AI Assistant, Matched to Your Volume
Email, a spreadsheet, a CRM or an AI assistant: which one fits your enquiry volume and team size? See where each approach breaks, then run a quick self-check to choose.
12 October 2026 · 7 min read Enquiries and follow-up7 Sales Follow-Up Mistakes That Quietly Kill B2B Deals, and How to Fix Each One
Most B2B deals aren't lost to a competitor. They go quiet after the quote. Here are seven follow-up mistakes, how to spot each one, a rewritten example for each and a checklist to finish with.
12 October 2026 · 9 min read AI costs and your own keysThe Cost of Slow Response to Sales Enquiries: A Calculator You Can Fill In With Your Own Numbers
Slow replies cost you the margin on enquiries that go to a faster competitor. Here is a four-input formula, how to estimate each input from your own inbox, and how to work out the break-even point for fixing it.
12 October 2026 · 9 min read Proposals and quotesSales response documents: how to build a library of ready answers, case sheets and price notes
Six to eight short documents (price notes, terms, case sheets, a sales FAQ and ready answers) let anyone on your team reply to enquiries consistently. Here is which ones to write, a step-by-step build plan and a template.
12 October 2026 · 9 min read Email templatesHow to Write a Decline Sales Enquiry Email: 3 Templates for Wrong Fit, No Capacity and Low Budget
Three emails you can copy for turning down an enquiry: when it's the wrong fit, when you're fully booked and when the budget is too low. Each one keeps the door open and offers a referral.
12 October 2026 · 8 min read Industry playbooksEvent Production Quote: How to Price, Scope and Follow Up When Details Keep Changing
For AV, staging and tech companies, the brief rarely stays the same from enquiry to show day. This guide covers how to structure the quote, number your versions, handle change requests and keep follow-up going while details are still moving.
12 October 2026 · 9 min read Proposals and quotesHow to Create a Price List for Services: Structure, Packages and Update Rules
A service price list works when it has fixed units, base items, packages, extras and written pricing rules, plus one owner who keeps it up to date. Here is the structure, a template and the update rules.
12 October 2026 · 7 min read GDPR and the AI ActGDPR and AI Sales Tools: 7 Questions to Ask a Vendor Before You Sign
Whether an AI sales tool is GDPR-compliant depends largely on what the vendor can show you in writing. Here are seven questions to ask, an email you can send to vendors and a simple way to score their answers.
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